Privacy Policy
Purpose
TradeKart Limited known as TradeKart are committed to protecting the privacy of all users of TradeKart's website (www.tradekart.com) and our mobile applications ('app') all collectively referred to as 'Sites'.
This privacy policy will inform you as to how we process your personal data on our website/app where you are a customer, supplier of services or a visitor on our website. This privacy policy also tells you about your privacy rights pursuant to Data Protection Laws such as the UK Data Protection Act 2018, the General Data Protection Regulation to mean the UK GDPR and the EU GDPR.
Controller for personal data
A controller is a person or organisation who alone or jointly determines the purposes for which and the way any personal data is or is likely to be processed. Unless we notify you otherwise TradeKart is the controller of your personal data for the purpose of this website.
Scope
This privacy policy applies to the processing of personal data by us in connection with:
- Customers: In contemplation of the performance or for the performance of a contract with you.
- Suppliers: For the provision of products and services to us by suppliers or service providers.
- Website visitors: Where you are a visitor on our website.
Types of personal data
Personal data or personal information means any information about an individual from which that person can be identified. It does not include data where the identity has been removed. This is known as anonymised data. Anonymised data falls outside the scope of Data Protection Laws.
TradeKart may collect, use, store and transfer different kinds of personal data about you which we have grouped together, the types of personal data that we process will depend on your relationship with us. Please see the Processing Tables for further information.
- Identity Data includes first name, last name, username or similar identifier and title.
- Contact Data includes billing address, delivery address, email address and telephone numbers.
- Age Verification Data includes evidence of your date of birth for age related products.
- Financial Data includes bank account and payment card details.
- Transaction Data includes details about payments to and from you and other transaction details for the provision of services.
- Technical Data includes internet protocol (IP) address, your login data, browser type and version, time zone setting and location, browser plug-in types and versions, operating system and platform and other technology on the devices you use to access our website or platform.
- Profile Data includes your username and password, searches made by you, your ratings and comments, preferences, feedback and survey responses.
- Usage Data includes information about how you use our website and services.
- Marketing and Communications Data includes your preferences in receiving marketing from us and our third parties and your communication preferences.
Lawful bases: How we use your personal data
We will only use your personal data when the law allows us to. We will use your personal data in the following circumstances:
- Performance of a contract: Where we need to perform the contract, we are about to enter into or have entered into with you. For example, when you sign up to our services.
- Legal obligation: Where we need to comply with a legal obligation. For example, for accounting or legal purposes.
- Legitimate interests: Where it is necessary for our legitimate interests or those of a third party and your interests and fundamental rights do not override those interests.
- Consent: We do not generally rely on consent as a legal basis for processing your personal data. Where we do rely on consent you have the right to withdraw consent at any time. Please contact us at [insert email address] to withdraw consent. Please also see Marketing communications.
- Vital interests: Where is it necessary to protect your vital interests in case of emergencies.
- Public obligation: Where we need to comply with a public obligation, for example in the matters of public health or public interests.
How we collect your personal data
Directly from you: You give us your personal data in your direct interactions with us. Such personal data includes Identity Data, Contact Data, Financial Data, Profile Data, Usage Data, Technical Data, Marketing and Communications Data (i) by filling in forms on our website (ii) by leaving ratings and comments; or (iii) by corresponding with us by email, post or by telephone.
Third-party sources: We receive Identity Data and Contact Data about you from third parties when:
- other parties send us your personal data to enable the provision of our services to you, for example but not limited to if your employer has signed up for us to provide our services to you.
- you provide your personal data to a third party for the purpose of sharing it with us.
- if you link us to your other accounts (e.g. Social media).
Processing Tables
Depending on your relationship with us we have provided details on the types of processing activities that can occur, the categories of personal data that can be processed and our lawful basis for doing so.
Customer: Processing Information
This is where you are deemed a customer – whether you purchase our services or not. For example, you may download our app, but not use it.
| Processing activities | Categories of personal data | Lawful basis |
|---|---|---|
| To sign you up to our app | Identity Data, Contact Data | Performance of a contract Consent (to download our app onto your device) |
| To sign you up to our products/services | Identity Data, Contact Data | Performance of a contract |
| To facilitate account creation and login process | Identity Data, Contact Data | Performance of a contract |
| To respond to any enquires and for the use of our chat functions | Identity Data, Contact Data | Performance of a contract with you Necessary for our legitimate interests |
| Verify that you meet the age requirement to purchase our products by processing age verification information | Age Verification Data | Performance of a contract Legal obligation |
| To process and deliver our products/services to you including manage payments, fees and charges and collect and recover money owed to us | Identity Data, Contact Data, Financial Data, Transaction Data | Performance of a contract with you Necessary for our legitimate interests i.e., to recover debts due to us |
| Register you for our newsletters and marketing communications | Identity Data, Contact Data | Consent (Opt-in) or Soft Opt-in (depending on which country you are located) |
| To post testimonials on our website that may contain personal information. | Identity Data | Consent - Prior to posting a testimonial we will obtain your consent to use your name and the content of the testimonial. If you wish to update or delete your testimonial please contact us and include your name, testimonial location and contact information |
| To administer and protect our business and our platform/app including troubleshooting, data analysis, testing, system maintenance, support, reporting and hosting of data | Identity Data, Contact Data Technical Data | Necessary for our legitimate interests for running our business, provision of administration and IT services, network security, to prevent fraud and in the context of a business reorganisation or group restructuring exercise Necessary to comply with a legal obligation |
| To manage our loyalty rewards programme for you | Identity, Contact Data, Profile Data, Transaction Data | Necessary for our legitimate interests to run our loyalty programme for you |
Supplier: Processing Information
This is where you are a supplier of products and services to us.
| Processing activities | Categories of personal data | Lawful basis |
|---|---|---|
| For you to provide services and products to us | Identity Data, Contact Data | Performance of a contract |
| Manage payments, fees and charges we owe you | Identity Data, Contact Data, Financial Data, Transaction Data | Performance of a contract with you |
| To engage with you as a customer for product/service support | Identity Data, Contact Data | Performance of a contract Necessary for our legitimate interests so that we are able to get in touch with our queries, issues and concerns. |
Website visitor: Processing Information
This is where you are a website visitor on our website regardless as to whether you will be taking up our products or services.
| Processing activities | Categories of personal data | Lawful basis |
|---|---|---|
| When you contact us via our website, forms and other links on our website including AI-chat features | Identity Data, Contact Data | Necessary for our legitimate interests where we need to be able to respond to you |
| To manage our relationship with you which will include notifying you about changes to our terms or privacy policy | Identity Data, Contact Data (where you have provided that data to us) | Necessary for our legitimate interests i.e., to keep our records updated and to study how visitors use our products/services |
| To administer and protect our business and our website including troubleshooting, data analysis, testing, system maintenance, support, reporting and hosting of data | Identity Data, Contact Data Technical Data | Necessary for our legitimate interests for running our business, provision of administration and IT services, network security, to prevent fraud and in the context of a business reorganisation or group restructuring exercise Necessary to comply with a legal obligation |
| To deliver relevant website content and advertisements to you and measure or understand the effectiveness of the advertising we serve to you | Identity Data Contact Data, Profile Data, Usage Data, Marketing and Communications Data, Technical Data | Necessary for our legitimate interests i.e., to study how customers use our products/services, to develop them, to grow our business and to inform our marketing strategy |
| To use data analytics to improve our website, products/services, marketing, customer relationships and experiences | Technical Data, Usage Data | Necessary for our legitimate interests to define types of customers for our products and services, to keep our website updated and relevant, to develop our business and to inform our marketing strategy Note: Where applicable consent will be used for data analytics obtained through cookies or similar technologies. See our cookies policy |
| Use of non-essential cookies (where the jurisdiction applies and consent is required) | Technical Data | Consent |
Cookies and similar technologies
We gather information and statistics collectively about visitors to our website. Analysis of this information demonstrates the most frequently used sections of the website and assists us in continually improving the online service. Please also refer to our cookies policy for more information on how we set cookies.
Providing personal data
Where we need to collect personal data by law or under the terms of a contract and you do not provide that information when requested we may not be able to perform the contract we have or are trying to enter into with you for example to provide you with our services. In this case we may have to cancel our service, but we will notify you if this is the case at the time.
Marketing communications
We may send you marketing communication. You have the right to object to processing of your personal data for direct marketing purposes. You can unsubscribe from receiving marketing communications from us by using the unsubscribe methods contained in communications we send to you or by contacting us. See Contact us.
Where you opt out of receiving marketing communications this will not apply to personal data provided to us as a result of registering for or using our service, your service experience or other interactions with this website.
How we share your personal data
We do not and will not sell any of your personal data to any third party, including your name, contact information or payment information. We may have to share your personal data with the parties set out below:
- Internally: Your personal data will be used by our employees and contractors who are working on providing your services to you on a need-to-know basis.
- Within our Group: Your personal data can be shared within our Group of companies so that we can carry out our services to you.
- Business Administration Suppliers: This would include service providers who support our business including IT and communication suppliers and outsourced business support to ensure our service runs smoothly.
- Customer Service Providers: This can include delivery support service providers and customer support service providers.
- Fraud Detection Partners: For fraud detection to ensure the security, integrity and efficiency of our business operations and transactions.
- Professional advisers: This would include lawyers, bankers, auditors and insurers who provide consultancy, banking, legal, insurance and accounting services.
- Payment Service Intermediaries: These providers help facilitate payment to us.
- Law enforcement bodies, regulators and other authorities: This is to comply with our legal requirements or adhere to good practices.
- Advertising networks and analytics service providers: This is to support and display ads on our website/app and other social media tools.
- Third parties: This is in the context of the acquisition or transfer of any part of our business or in connection with the business reorganisation. If a change happens to our business, then the new owners may use your personal data in the same way as set out in this privacy policy.
International transfers for UK
We may transfer and process your personal data outside of the United Kingdom (UK) of the European Union (EU) to countries where data protection laws are less stringent than those in the UK/EU. When we transfer your personal data outside of the UK, we only do so to entities that offer our users the same level of data protection as that afforded by Data Protection Laws.
- We will only transfer your personal information to countries that have been deemed to provide an adequate level of protection for personal information; or
- We will use specific contracts approved for use in the UK which give personal information the same protection it has in the UK. For example, the use of Article 46 GDPR safeguard mechanisms to transfer personal data endorsed by the UK Government/European Commission.
For other countries we will use local law guidance to ensure personal data is transferred securely where there is a requirement in law to do so.
To find out more about the transfer mechanism used please contact us.
Data security
We have put in place appropriate security measures to prevent your personal data from being accidentally lost, used or accessed in an unauthorised way, altered or disclosed. In addition, we limit access to your personal data to those employees, agents, contractors and other third parties who have a business need to know. They will only process your personal data on our instructions and they are subject to a duty of confidentiality.
Data retention
We will only retain your personal data for as long as reasonably necessary to fulfil the purposes we collected it for including for the purposes of satisfying any legal, regulatory, tax, accounting or reporting requirements. We may retain your personal data for a longer period in the event of a complaint or if we reasonably believe there is a prospect of litigation in respect to our relationship with you.
To determine the appropriate retention period for personal data, we consider the amount, nature and sensitivity of the personal data, the potential risk of harm from unauthorised use or disclosure of your personal data, the purposes for which we process your personal data and whether we can achieve those purposes through other means, and the applicable legal, regulatory, tax, accounting or other requirements.
Data Subject Rights
Under certain circumstances, you have rights under Data Protection Laws. Not all rights are absolute and depending on where you are located, not all rights are given to you. You can:
Request access to your personal data: This is known as a "subject access request" and enables you to receive a copy of the personal data we hold about you.
Request correction of your personal data: This enables you to have any incomplete or inaccurate information we hold about you corrected.
Request erasure of your personal data: This enables you to ask us to delete or remove personal data where there is no good reason for us continuing to process it. We may not always be able to comply with your request of erasure for specific legal reasons which will be notified to you at the time of your request.
Object to processing of your personal data: This is where we are processing your personal data based on a legitimate interest or those of a third party and you may challenge this. However, we may be entitled to continue processing your information based on our legitimate interests or where this is relevant to any legal claims. See also Marketing communications.
Request restriction of processing your personal information: This enables you to ask us to suspend the processing of your personal data in the following scenarios: (a) if you want us to establish the information's accuracy (b) where our use of the information is unlawful but you do not want us to erase it (c) where you need us to hold the information even if we no longer require it as you need it to establish, exercise or defend legal claims or (d) you have objected to our use of your information but we need to verify whether we have overriding legitimate grounds to use it.
Request transfer of your personal information ("data portability"): This is where in some circumstances we will provide to you or a third party you have chosen your personal data in a structured, commonly used, machine-readable format.
Right to withdraw consent: This is where we are relying on consent to process your personal data. This will not affect the lawfulness of any processing carried out before you withdraw your consent. Depending on the processing activity, we may not be able to provide certain services to you if you withdraw your consent. We will advise you if this is the case at the time you withdraw your consent.
Automated decision making: This is where decisions are made about you by automated means. We do not carry out automated decision making.
Carrying out your data subject rights
You will not have to pay a fee to access your personal data or to exercise any of the other rights. However, we may charge a reasonable fee if your request is clearly unfounded, repetitive or excessive. We may need to request specific information from you to help us confirm your identity and ensure your right to access your personal information or to exercise any of your other rights. This is a security measure to ensure that personal information is not disclosed to any person who has no right to receive it. We may also contact you to ask you for further information in relation to your request to speed up our response.
We try to respond to all legitimate requests within one month. Occasionally it may take us longer than a month if your request is particularly complex or you have made a number of requests. In this case, we will notify you and keep you updated.
If you wish to exercise any of the rights set out above, please contact us.
Keeping personal information accurate and current
It is important that the personal data we hold about you is accurate and current. Please keep us informed if your personal data changes during your relationship with us. Please contact us if you wish to update your personal data.
Concerns and complaints
We would appreciate the chance to deal with your concerns in the first instance. Please see Contact us section. If you have unresolved issues, you have the right to complain at any time to a data protection supervisory authority for data protection issues such as the UK data protection regulator – the Information Commissioner's Office (ICO).
You may lodge a complaint with a supervisory authority if you live or work outside the UK or you have a complaint concerning our personal data processing activities.
Changes to our privacy policy
This privacy policy may be changed from time to time in response to legal, technical or business developments. We will take appropriate measures to inform you when we update our privacy policy We will obtain your consent to any material privacy policy changes if and where this is required by applicable Data Protection Laws.
Contact us
If you would like more information about the way we manage personal information that we hold about you please contact us at:
Email address: support@tradekart.com
Version control
This version was last updated in March 2025.
How To Complain
If you have any concerns about our use of your personal information, you can either make a complaint to us, or to the Information Commissioner's Office:
Information Commissioner's Office, Wycliffe House, Water Lane, Wilmslow, Cheshire. SK9 5AF.
0303 123 1113
https://www.ico.org.uk